Global economy
This module explains what global economy is, describes global production chains patterns and how and who is making the rules
Practical introduction: the world economy and I
Brandbingo
„Brands like Adidas, McDonalds, Mercedes, Nestle, Samsung and Siemens establish trends in the consumer industries. They dictate the direction of fashion as well as international agreements. There consolidated sales exceed the economic power of many countries. Their influence is often greater than that of governments and political institutions.“ Werner, Klaus und Hans Weiss (2010): Das neue Schwarzbuch der Markenfirmen. Die Machenschaften der Weltkonzerne. Wien: Deuticke. Einband
Brands sell a particular lifestyle along with their products. Consumers often associate higher quality with their favourite brands. However, the trendy lifestyle has its darker side: the exploitation of people and nature.